Owner & Designer Allerton Swimwear, Fashion Lecturer
Renowned for her sporty yet feminine approach, designer Pirra Griffiths is passionate about creating impeccably designed garments that work with the body, creating beautiful lines and celebrating curves.
Launched at Miami Swim Week in 2015, her Sydney based swimwear label Allerton was nominated WGSN Best Fashion Start Up 2016. With a focus on fit and adjustability, Allerton is distributed internationally by major retailers in the UK, USA and NZ and has featured in Italian Vogue, Russian Elle, Daily Mail UK, GQ Magazine, Daily Telegraph and Cosmopolitan Australia. Pirra’s swimwear has been seen on Victoria Secret Model Cindy Bruna, Mame Adjei and Bikini A Day creators Tash Oakley and Devin Brugman.
Mash It Up! has been super proud to work with a young passionate designer such as Pirra who is regularly engaged in industry events where she shares her experience in moving the fashion industry towards sustainability.